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Research Tip


What is the difference between qualitative and quantitative research?

Quantitative analysis gives you the what.

Qualitative analysis tells why.

Combining qualitative with quantitative analysis increases the depth of your understanding into the insights of the population.

At The Research Edge, we know the questions to ask to help decide which method you should use.
We have the experience you need to turn data into knowledge.

Contact us today.

 

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