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Online resources:

Marketing Research Association

American Marketing Association

American Marketing Association-Minnesota Chapter

Council Of American Survey Research Organizations


Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
by Jean Bystedt , Gregg Fraley (Illustrator)
For additional information click here

Getting Started on Conjoint Analysis

By Byran Orme, Research Publishers, 2005

Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers

by Bernd H. Schmitt

Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, Relate

by Bernd H. Schmitt

There's No Business That's Not Show Business: Marketing in an Experience Culture
by Bernd Schmitt, David L. Rogers, Karen Vrotsos

Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity

by Bernd H. Schmitt, Laura Brown

For additional information on Bernd Schmitt and any of his books visit

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