Online resources:
Marketing Research Association
American Marketing Association
American Marketing Association-Minnesota Chapter
Council Of American Survey Research Organizations
Books:Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews
by Jean Bystedt , Gregg Fraley (Illustrator)
For additional information click here
Getting Started on Conjoint Analysis
By Byran Orme, Research Publishers, 2005
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
by Bernd H. Schmitt
Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, Relate
by Bernd H. Schmitt
There's No Business That's Not Show Business: Marketing in an Experience Culture
by Bernd Schmitt, David L. Rogers, Karen Vrotsos
Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity
by Bernd H. Schmitt, Laura Brown
For additional information on Bernd Schmitt and any of his books visit www.meetschmitt.com
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